Omar Alayon
Supply Chain Analyst · Areas SAU
Omar works as an SCM Business Analyst and Project Manager within his organization, where he plays a key role in improving supply chain processes and leading digital initiatives. He focuses on areas such as procurement, planning, and inventory, working closely with both business teams and IT. Recently, Omar has been actively involved in SAP Business Technology Platform (BTP) projects, helping to integrate and extend SAP systems to better support operational needs. He often acts as a link between business requirements and technical implementation. Omar values collaboration, knowledge sharing, and continuous learning, and enjoys guiding teams through both functional challenges and new technologies.
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Michiel Neefs
BU Manager Integrated Technology · Amista
Michiel is a BU Manager and SAP BTP Architect at Amista, with a strong foundation as a former BTP Technical Consultant. He combines deep technical expertise with a strategic mindset to guide customers in making the most of SAP Business Technology Platform. From shaping BTP roadmaps to overseeing complex implementations, Michiel plays a key role in helping organizations innovate with confidence and impact.
View speaker profile →About This Session
This session examines how Areas aligned its mobile, integration, and user experience strategy with clean core principles to support a scalable SAP S/4HANA environment while navigating a hybrid ECC and SAP S/4HANA landscape. Learn how they used SAP Integration Suite to simplify connectivity and eliminate legacy middleware. Explore how Areas is leveraging SAP BTP across five concrete use cases to support digital transformation, from existing core processes to new optimization opportunities, including mobile applications and supply optimization. See how intuitive applications built with SAPUI5 are enhancing the user experience and adoption. Come away with practical lessons from the company's architectural decisions, how BTP is delivering value across a hybrid landscape, and how their unified approach to integration, mobility, UX, and process optimization is enhancing user adoption and enabling long-term innovation on SAP BTP.
Date & Time
Thu, 19 Nov 2026 · 10:30 AM – 11:10 AM
Room
Blomstersalen
Venue
Tivoli Hotel & Congress Center
Address
Arni Magnussons Gade 2, 1577 København, Denmark
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