Who Attends

    Who Attends SAPinsider Copenhagen

    Pre-Conference 16 November · Conference & Expo 17–19 November 2026

    The most senior, most technical SAP community in EMEA — the people actually running clean-core, S/4HANA, AI, security, and finance transformations at Europe's largest enterprises.

    35+

    Countries represented

    ~40%

    Director-level or above

    Multiple

    INDUSTRIES

    In the room

    Enterprises in the room

    Pharmaceuticals & Life Sciences

    • Novo Nordisk
    • Lundbeck
    • Boehringer Ingelheim
    • LEO Pharma
    • Genmab
    • Coloplast
    • Ambu
    • Demant
    • GN Store
    • Orion
    • Align Technology

    Manufacturing & Industrial

    • LEGO
    • Rockwool
    • Danfoss
    • Grundfos
    • Topsoe
    • Foss
    • Beumer
    • SKOV
    • Tetra Pak
    • VELUX
    • NKT Cables
    • DSM-Firmenich
    • Voestalpine
    • ArcelorMittal
    • Electrolux
    • Ericsson
    • Vaisala
    • SKF
    • Polestar
    • MTU Aero Engines
    • BMW TechWorks
    • Ford
    • Samsonite

    Consumer Goods & Retail

    • Danone
    • Arla Foods
    • Bestseller
    • Coop Danmark
    • IKEA
    • H&M
    • Pandora
    • Decathlon
    • Ahold Delhaize
    • Anheuser-Busch InBev
    • Orkla
    • Danish Crown
    • Lindt & Sprüngli
    • Jysk
    • Essity
    • SOK
    • Friesland Campina
    • DLG
    • Scandinavian Tobacco Group
    • Tolaram

    Energy & Utilities

    • Vestas
    • Ørsted
    • Vattenfall
    • Statkraft
    • Equinor
    • Var Energi
    • Norsk Hydro
    • Enexis
    • Fluvius
    • Andel Holding
    • a2a
    • Saudi Aramco
    • NLNG
    • Petrol
    • OCI Nitrogen

    Public Sector & Regulators

    • Danish Agency for Development & Simplification (UFST)
    • Danish National Police
    • Dutch Ministry of Defence
    • DSB (Danish State Railways)
    • Comprehensive Nuclear-Test-Ban Treaty Organization
    • QAFAC
    • Dienst Uitvoering Onderwijs (DUO Groningen)
    • Electronic Government Authority

    Financial Services

    • European Central Bank
    • Nordea Life & Pension
    • BEC (Bankernes EDB Central)
    • Nexi Group
    • Kyriba
    • Insight Partners
    • Stopanska Banka
    • Ginesis Finance

    Advisors & System Integrators

    • Accenture
    • Deloitte
    • EY
    • KPMG
    • Boston Consulting Group
    • Capgemini
    • EPAM
    • Syntax
    • Expertum
    • AdEx Partners
    • DCCS
    • Fusion Consulting
    • Basis Technologies
    • Limelight Consulting
    • Inprosec
    • CTAC
    • KMD
    • Thomson Reuters

    Plus SAP itself — SAP practitioners and product leaders in the room alongside customers.

    Companies listed are drawn from confirmed registrations for SAPinsider Copenhagen 2026 and the SAPinsider EMEA 2025 attendee roster.

    By region

    Who you'll meet on the ground

    Share of 2025 attendees by region

    Attendees at SAPinsider EMEAAttendees at SAPinsider EMEAAttendees at SAPinsider EMEAAttendees at SAPinsider EMEAAttendees at SAPinsider EMEAAttendees at SAPinsider EMEAAttendees at SAPinsider EMEA
    NordicsDK, SE, NO, FI51%
    Western EuropeUK, NL, DE, FR, BE, AT, CH, IE, LU24%
    Middle East & Africa8%
    Southern EuropeES, IT, GR, CY6%
    Eastern Europeincl. SI5%
    Americas4%
    Asia-Pacific2%

    By job role

    The room by seniority

    Share of 2025 attendees by job role

    Managers, Senior Managers, and Project Managers33%
    Architects24%
    Directors and ExecutivesDirector, Sr. Director, VP, C-suite15%
    Tech / AnalystsDevelopers, Engineers, Analysts, Administrators12%
    Consultants7%
    Other / Academic9%

    By focus area

    Who attends by focus area

    Primary area of focus, 2025 attendees

    SAP S/4HANA32%
    SAP Business Technology Platform20%
    Data, Analytics & BI15%
    Finance15%
    Enterprise Architecture & Integration12%
    Application Development & Automation10%
    Governance, Risk & Compliance9%
    AI5%
    On-Premise & Cloud Operations5%
    Cybersecurity3%

    Motivation

    Why they attend

    Learn how peers are actually executing the clean-core, S/4HANA, and AI journey
    Meet the SAP product teams shaping the roadmap
    Compare notes with counterparts at Europe's most respected brands
    Take home tactical playbooks their teams can use Monday morning

    Is this you?

    Who should attend

    If your organization runs SAP — or is planning its next major move on the SAP platform — this is your event. Whether you're mid-transformation, evaluating what's next, or leading the team that keeps the business running, you'll find your community here.

    Register NowView the AgendaSee Who's Speaking

    Interested in reaching this audience? Talk to our sponsorship team →

    Don't Miss It

    Real-world SAP strategies. Expert insights. A community of your peers.

    Don’t miss your chance to be part of it.

    16–19 November 2026 · Copenhagen, Denmark

    Register Now →Talk To Event Team